000 00823nam a22002057a 4500
003 BD-DhUL
005 20240417151608.0
008 240417s2023 bg ab||| m||| 000 0 eng |
040 _aBD-DhUL
_cBD-DhUL
082 _a302.231
_bSIP
100 1 _aSiddique, Muhammad Risalat
245 0 0 _aPotential of using digital media for marketing mobile handsets to base of pyramid consumers in Bangladesh /
_cMuhammad Risalat Siddique.
_h[DBA Thesis]
260 _aDhaka :
_bUniversity of Dhaka,
_c2023.
300 _axxiv, 230 p. in various pagings :
_bill (some col.), maps (col.) ;
_c30 cm.
504 _aBibliography: p. I - X
505 _aThesis (DBA)--Department of Doctor of Business Administration, University of Dhaka, Session: 2018-19.
650 4 _aDigital media.
650 4 _aSmartphones.
942 _2ddc
_cREF
999 _c259243
_d259243