| 000 | 00689nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20241009114720.0 | ||
| 008 | 241009s2013 xxia|||| b||| 001 0 eng | ||
| 020 | _a9780132664257 (hbk) | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.82 _bKES |
||
| 100 | 1 | _aKeller, Kevin Lane | |
| 245 | 0 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity/ _c Kevin Lane Keller. |
| 250 | _a4th | ||
| 260 |
_aBoston : _bPearson, _c2013 |
||
| 300 |
_axxviii, 562 p. : _bCol. ill. ; _c28 cm. |
||
| 365 |
_aUSD _b293.32 |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 4 | _aSales promotion - Management | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c259644 _d259644 |
||