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| 008 | 761118s1977 nyua b 001 0 eng | ||
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| 100 | 1 | _aHoward, John A. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bapplication of theory / _cJohn A. Howard. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1977. |
||
| 300 |
_aix, 325 p. : _bill. ; _c24 cm. |
||
| 365 |
_aGBP _b52.75 |
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| 490 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aConsumer behavior. | |
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_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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