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008			120313s2012 nyu fo| 001 0 eng|d
020			_a9780199933105 (ebook) : _cNo price
040			_aStDuBDS _cStDuBDS
050		0	_aUB323 _b.B764 2012
082	0	4	_a659.19355223620973 _223
100	1		_aBrown, Melissa T., _d1971-
245	1	0	_aEnlisting masculinity : the construction of gender in U.S. military recruiting advertising during the all-volunteer force / _h[electronic resource] _cMelissa T. Brown.
260			_aNew York ; _aOxford : _bOxford University Press, _c2012.
300			_a1 online resource (240 p.).
490	1		_aOxford studies in gender and international relations
504			_aIncludes bibliographical references and index.
520	8		_aBased on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the US military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.
588			_aDescription based on print version details on publisher's website; title from home page (viewed on Mar. 13, 2012).
650		0	_aAdvertising _xRecruiting and enlistment _xSocial aspects _zUnited States.
650		0	_aMasculinity in advertising _zUnited States.
651		0	_aUnited States _xArmed Forces _xRecruiting, enlistment, etc. _xHistory _y20th century.
651		0	_aUnited States _xArmed Forces _xRecruiting, enlistment, etc. _xHistory _y21st century.
776	0	8	_iPrint version _z9780199842827
830		0	_aOxford studies in gender and international relations.
856	4	0	_3Oxford scholarship online _uhttp://dx.doi.org/10.1093/acprof:oso/9780199842827.001.0001
942			_2ddc _cBK
999			_c38139 _d38139