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008			080520s2008 enka fo 001 0 eng|d
020			_a9780191724060 (ebook) : _cNo price
040			_aStDuBDS _cStDuBDS
050		0	_aRA427 _b.P82 2008
082	0	4	_a362.10688 _222
245	0	0	_aPublic health branding _h[electronic resource] : _bapplying marketing for social change / _cedited by W. Douglas Evans, Gerard Hastings.
260			_aOxford : _bOxford University Press, _c2008.
300			_a1 online resource (xvi, 304 p.) : _bill.
520	8		_aIn recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
588			_aDescription based on print version record.
504			_aIncludes bibliographical references and index.
650		0	_aPublic health _xMarketing.
650		0	_aHealth promotion.
650		0	_aBranding (Marketing)
700	1		_aEvans, W. Douglas.
700	1		_aHastings, Gerard, _cProfessor.
776	0	8	_iPrint version _z9780199237135
856	4	0	_3Oxford scholarship online _uhttp://dx.doi.org/10.1093/acprof:oso/9780199237135.001.0001
999			_c38715 _d38715