| 000 | 00668nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20160323123205.0 | ||
| 008 | 160323s1997 xxua|||| |||| 001 0 eng | ||
| 020 | _a0256189684 | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_222 _a658.8 _bBEM |
||
| 245 | 0 | 0 |
_aMarketing / _cEric N. Berkowitz ... [et al.] |
| 250 | 1 | _a5th | |
| 260 |
_aBoston : _bIrwin, _c1997 |
||
| 300 |
_axxxii, 736 p. : _bill. (some col.) ; _c29 cm. |
||
| 490 | 0 | _aThe Irwin series in marketing | |
| 504 | _aGlossary : p. 658-673 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _a Berkowitz, Eric N. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c49925 _d49925 |
||