000 00954pam a2200277 a 4500
001 1371521
003 BD-DhUL
005 20200106114238.0
008 811124r19631953ctua b 001 0 eng d
010 _a 81020104
040 _aDLC
_cDLC
_dDLC
050 1 0 _aP90
_b.H69 1982
082 0 0 _a301.154
_219
_bHOC
100 1 _aHovland, Carl Iver.
_d1912-
245 1 0 _aCommunication and persuasion :
_bpsychological studies of opinion change /
_cCarl I. Hovland, Irving L. Janis and Harold H. Kelley.
260 _aLondon :
_bYale University,
_c1963.
300 _axii, 315 p. :
_bill. ;
_c23 cm.
365 _aGBP
_b3.80
500 _aReprint. Originally published: New Haven : Yale University Press, c1953.
504 _aIncludes bibliographical references and index.
650 0 _aCommunication.
650 0 _aPersuasion (Rhetoric).
700 1 _aJanis, Irving L.
_q(Irving Lester),
_d1918-1990.
700 1 _aKelley, Harold H.
942 _2ddc
_cBK
999 _c50211
_d50211