| 000 | 00613nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20160403114254.0 | ||
| 008 | 160403s2008 xxua|||| |||| 001 0 eng | ||
| 020 | _a9781412903134 | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a302.23 _bKUS |
||
| 100 | 1 | _aKung, Lucy | |
| 245 | 1 | 0 |
_aStrategic management in the media : _bfrom theory to practice / _c Lucy Kung |
| 260 |
_aLos Angeles : _bSAGE , _c2008 (2009 printing) |
||
| 300 |
_aviii, 248 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index | ||
| 504 | _aBibliography: p. 224-239 | ||
| 650 | 0 |
_aMass media _xManagement |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c51996 _d51996 |
||