000			01762cam a2200325 a 4500
001			2295089
003			BD-DhUL
005			20160403161828.0
008			950525s1995 caua b 001 0 eng
010			_a95020785
020			_a0787901377
035			_a2295089
040			_aDLC _beng _cDLC _dDLC _dTOC _dBD-DhUL
050	0	0	_aHN18 _b.A629 1995
082	0	0	_a303.4 _220 _bANM
100	1		_aAndreasen, Alan R. _d1934-
245	1	0	_aMarketing social change : _bchanging behavior to promote health, social development, and the environment / _cAlan R. Andreasen.
250			_a1st ed.
260			_aSan Francisco : _bJossey-Bass, _cc1995.
300			_axx, 348 p. : _bill. ; _c24 cm.
365			_aUS$ _b44.95
504			_aIncludes bibliographical references and indexes.
520			_aMarketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change.
650		0	_aSocial marketing.
650		0	_aSocial change.
650		0	_aSocial problems.
650		0	_aBehavior modification.
942			_2ddc _cBK
984			_aANL _cYY 303.4 A557
999			_c52192 _d52192