000			02214nam a22003732u 4500
001			5354337
003			BD-DhUL
005			20160403164509.0
007			he u||024||||
008			080220s1978 xxu ||| b ||| s eng d
020			_a0803923988
037			_aED158322 _bERIC
040			_aericd _beng _cericd _dMvI _dBD-DhUL
082			_a303.375 _bJOP
100			_aJowett, Garth R.
245	1	0	_aPropaganda and Persuasion / _cGarth S. Jowett & Victoria O'Donnell
260			_aNewbury Park : _bSage Pub.; _c1978.
300			_a236 p. : _bill. ; _c22 cm.
365			_aGBP _b27.50
490			_aPeople and communication; _vv. 1-18.
504			_aIncludes bibliographical references and index.
520			_aBecause children are exposed to highly professional sales pitches on television and because the old material produced by the Institute of Propaganda Analysis is outdated and in error, a new tool for the analysis of propaganda and persuasion is called for. Such a tool is the intensify/downplay pattern analysis chart, which includes the basic intensify/downplay pattern and paragraphs discussing propaganda, persuasion, and advertising. The chart has received considerable favorable comment from scholars and from respondents outside the academic community, including the National Council of Teachers of English Committee on Public Doublespeak. As a simplified tool for analyzing any human communication (verbal, nonverbal, and symbolic), it has the virtue of making clear not only what has been emphasized in a particular pitch but also what has been deemphasized. It can be used by children as well as by such groups as Nader's Raiders and Congressional committees. (A copy of the pattern accompanies the paper.) (TJ)
533			_aMicrofiche. _b[Washington D.C.]: _cERIC Clearinghouse _emicrofiches : positive.
650	1	7	_aPropaganda. _2ericd
650	0	7	_aRhetorical Criticism. _2ericd
650	0	7	_aSpeech Communication. _2ericd
650	0	7	_aTelevision. _2ericd
650	1	7	_aTelevision Commercials. _2ericd
653	1		_aDoublespeak
655		7	_aSpeeches/Meeting Papers. _2ericd
700			_aO'Donnell, Victoria
942			_2ddc _cBK
984			_aANL _cmc 2253 ED158322 _d77000000167364
999			_c52221 _d52221