000 01027pam a2200289 a 4500
001 3889379
003 BD-DhUL
005 20190306111708.0
008 900430s1991 maua b 001 0 eng
010 _a 90037880
020 _a0201564009
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
043 _ae------
050 0 0 _aHF5415.12.E82
_bQ45 1991
082 0 0 _a337.142
_220
_bQUM
100 1 _aQuelch, John A.
245 1 4 _aThe marketing challenge of Europe 1992 /
_cJohn A. Quelch, Robert D. Buzzell, Eric R. Salama.
260 _aReading, Mass. :
_bAddison-Wesley,
_cc1991.
300 _aix, 422 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_zEuropean Economic Community countries
_xCase studies.
650 0 _aCorporations, Foreign
_zEuropean Economic Community countries.
700 1 _aBuzzell, Robert D.
_q(Robert Dow),
_d1933-
_4jt. aut.
700 1 _aSalama, Eric.
_ejt. aut.
700 1 _aQuelch, John A.
_tMarketing challenge of 1992.
942 _2ddc
_cBK
999 _c68920
_d68920