000 00808pam a2200229 a 4500
001 4853904
003 BD-DhUL
005 20160525162547.0
008 911226s1992 ctua b 001 0 eng
010 _a 91047662
020 _a089930723X (alk. paper)
040 _aDLC
_cDLC
_dDLC
_dDLC
050 0 0 _aHF5834
_b.B65 1992
082 0 0 _a338.476591
_220
_bBOG
100 1 _aBoddewyn, J. J.
_q(Jean J.)
245 1 0 _aGlobal perspectives on advertising self-regulation :
_bprinciples and practices in thirty-eight countries /
_cJean J. Boddewyn ; foreword by Norman Vale.
260 _aWestport, Conn. :
_bQuorum Books,
_c1992.
300 _axiv, 234 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. 18-20) and index.
650 0 _aAdvertising
_xSelf-regulation.
942 _2ddc
_cBK
999 _c69970
_d69970