000			01478cam a2200289 a 4500
001			17470709
003			BD-DhUL
005			20160525173727.0
008			120921s2014 maua b 001 0 eng
010			_a 2012038213
020			_a9780133020267
040			_aDLC _cDLC _dDLC _dBD-DhUL
042			_apcc
050	0	0	_aHD30.22 _b.K39 2013
082	0	0	_a338.50246 _223 _bKEM
100	1		_aKeat, Paul G.
245	1	0	_aManagerial economics : _beconomic tools for today's decision makers / _cPaul G. Keat, Philip K.Y. Young, Stephen E. Erfle.
250			_a7th ed.
260			_aBoston : _bPearson, _cc2013.
300			_axxvi, 593 p. : _bill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
650		0	_aManagerial economics.
700	1		_aYoung, Philip K. Y.
700	1		_aErfle, Stephen E. _q(Stephen Eugene)
942			_2ddc _cBK
999			_c70081 _d70081