000			03418cam a22004094a 4500
001			16544470
003			BD-DhUL
005			20160526094727.0
008			101119s2011 njua 001 0 eng
010			_a 2010049291
020			_a9780470942314 (pbk.)
020			_a0470942312 (pbk.)
035			_a(OCoLC)ocn682921123
040			_aDLC _cDLC _dYDX _dYDXCP _dIFK _dCDX _dLKC _dDLC _dBD-DhUL
042			_apcc
043			_an-us-de
050	0	0	_aHD9397.D644 _bC35 2011
082	0	0	_a338.7 _222 _bCAB
084			_aBUS025000 _2bisacsh
100	1		_aCalagione, Sam. _d1969-
245	1	0	_aBrewing up a business : _badventures in beer from the founder of Dogfish Head Craft Brewery / _cSam Calagione.
250			_aRev. & updated.
260			_aHoboken, N.J. : _bWiley, _cc2011.
300			_axxii, 274 p. : _bill. ; _c23 cm.
365			_a$ _b17.06
500			_aIncludes index.
505	8		_aForeword: The Passion Of The Individual. -- Preface. -- Introduction. -- Chapter 1 The Unconventional Beginnings Of An Entrepreneur. -- Chapter 2 Business From The Inside Out. -- Chapter 3 Keeping Your Balance. -- Chapter 4 Creating A Business Offering. -- Chapter 5 Crafting A Brand In A Cookie-Cutter World. -- Chapter 6 Marketing On A Small -- Business Budget. -- Chapter 7 Publicity Stunts (Are Poorly Named). -- Chapter 8 Stalking The Killer App. -- Chapter 9 Selling Distinction, Specialization, And Variety. -- Chapter 10 Cash Is King (Well, Sort Of). -- Chapter 11 Leadership. -- Chapter 12 Effectively Managing Coworkers. -- Chapter 13 Working Toward Irrelevance. -- Chapter 14 To Small-Business Success.
520			_a"Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms."--Provided by publisher.
610	2	0	_aDogfish Head Craft Brewery.
650		0	_aMicrobreweries _zDelaware.
650		0	_aEntrepreneurship _zDelaware.
650		0	_aSmall business _zDelaware.
856	4	2	_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9780470942314.jpg
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
955			_bre04 2010-11-19 _ire04 2010-11-19 ONIX _arg06 2011-08-08 1 copy rec'd, to CIP ver.
999			_c70235 _d70235