000 01306pam a2200325 a 4500
001 1086433
003 BD-DhUL
005 20160602164332.0
008 920212s1992 caua b 000 0 eng
010 _a 92006165
020 _a0803943318
020 _a0803943326 (pbk.)
040 _aDLC
_cBD-DhUL
_dBD-DhUL
050 0 0 _aRA440.55
_b.B33 1992
082 0 0 _a362.1014
_222
_bBAD
100 1 _aBacker, Thomas E.
245 1 0 _aDesigning health communication campaigns :
_bwhat works? /
_cThomas E. Backer, Everett M. Rogers, Pradeep Sopory.
260 _aNewbury Park, Calif. :
_bSage,
_cc1992.
300 _axv, 181 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 177-179).
650 0 _aMass media in health education.
650 0 _aCommunication in medicine.
700 1 _aRogers, Everett M.
700 1 _aSopory, Pradeep.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0655/92006165-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0655/92006165-t.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
955 _apc03 to bt00 02-12-92; bt14/bt07 to SCD 02-20-92; ff04 02-24-92; fl40 03-03-92; jb00 10-27-92; CIP ver jb04 10-27-92; jc03 c. 2 to BCCD 02-16-01
999 _c75756
_d75756