000 | 01804cam a22002894a 4500 | ||
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001 | 16464502 | ||
003 | BD-DhUL | ||
005 | 20200106121609.0 | ||
008 | 100917s2011 njua b 001 0 eng | ||
010 | _a 2010039895 | ||
020 | _a9780470647547 (hardback) | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
050 | 0 | 0 |
_aHE7631 _b.R45 2011 |
082 | 0 | 0 |
_a384.0688 _222 _bPIS |
100 | 1 |
_aPinheiro, Carlos Andre Reis. _d1940- |
|
245 | 1 | 0 |
_aSocial network analysis in telecommunications / _cCarlos Andre Reis Pinheiro. |
260 |
_aHoboken, N.J. : _bWiley, _cc2011. |
||
300 |
_axx, 284 p. : _bill. ; _c24 cm. |
||
440 | _aWiley and SAS business series | ||
504 | _aIncludes bibliographical references (p. 273-276) and index. | ||
520 |
_a"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. "-- _cProvided by publisher. |
||
650 | 0 |
_aTelecommunication _xCustomer services. |
|
650 | 0 | _aSocial networks. | |
650 | 0 |
_aCustomer relations _xTechnological innovations. |
|
650 | 7 |
_aBUSINESS & ECONOMICS / Strategic Planning _2bisacsh. |
|
942 |
_2ddc _cBK |
||
999 |
_c80457 _d80457 |