000 01804cam a22002894a 4500
001 16464502
003 BD-DhUL
005 20200106121609.0
008 100917s2011 njua b 001 0 eng
010 _a 2010039895
020 _a9780470647547 (hardback)
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aHE7631
_b.R45 2011
082 0 0 _a384.0688
_222
_bPIS
100 1 _aPinheiro, Carlos Andre Reis.
_d1940-
245 1 0 _aSocial network analysis in telecommunications /
_cCarlos Andre Reis Pinheiro.
260 _aHoboken, N.J. :
_bWiley,
_cc2011.
300 _axx, 284 p. :
_bill. ;
_c24 cm.
440 _aWiley and SAS business series
504 _aIncludes bibliographical references (p. 273-276) and index.
520 _a"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. "--
_cProvided by publisher.
650 0 _aTelecommunication
_xCustomer services.
650 0 _aSocial networks.
650 0 _aCustomer relations
_xTechnological innovations.
650 7 _aBUSINESS & ECONOMICS / Strategic Planning
_2bisacsh.
942 _2ddc
_cBK
999 _c80457
_d80457