Principles of marketing /
by Kotler, Philip; Kotler, Philip [editor]; Armstrong, Gary [editor].
Material type:
BookPublisher: Upper Saddle River, NJ : Prentice Hall, c 2000Edition: 8th ed.Description: 1 v. (various pagings) : col. ill. ; 29 cm.ISBN: 8120314905.Subject(s): Marketing
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Includes bibliographical references and indexes.
System requirements for accompanying computer disc: Windows 95.
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