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003 BD-DhUAAB
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040 _aBD-DhUAAB
_cBD-DhUAAB
082 _223
_a658.8
_bBEM
100 _aBEARDEN, WILLIAM O.
245 _aMARKETING
_bPRINCIPLES & PERSPECTIVES /
_cWILLIAM O. BEARDEN
250 _a1st edi.
260 _aChicago:
_bIRWIN.
_c1995
300 _a631 P.:
_bphoto
_c28 CM.
504 _aindex
650 _xMarketing
942 _2ddc
_cBK
999 _c5011
_d5011