Peter, J. Paul
A perface to marketing management / J. Paul Peter and James H. Donnelly,Jr. - 6th ed. - Boston: McGraw-Hill, 2003. - xviii, 280p.: (some cols.); 28cm.
includes index.
Marketing--(management).
658.8
A perface to marketing management / J. Paul Peter and James H. Donnelly,Jr. - 6th ed. - Boston: McGraw-Hill, 2003. - xviii, 280p.: (some cols.); 28cm.
includes index.
Marketing--(management).
658.8