The library marketing toolkit /
by Potter, Ned.
Material type: BookPublisher: London: Facet Pub., 2012Description: xxii, 218 p. : ill., tables ; 24 cm.ISBN: 9781856048064.Subject(s): Libraries | Marketing
Contents:
Summary: Ned Potter is Academic Liaison Librarian at the University of York. He won the SLA Europe Early Career Conference Award 2011 and was named a Library Journal Mover and Shaker in 2011. He is the founder of the LIS New Professionals Network, is the New Professionals Support Officer for the CILIP Career Development Group (Yorkshire & Humberside) and has been involved in several national New Professionals events. He blogs as The Wikiman and presents regularly on marketing libraries and the echo chamber phenomenon.
1.Seven key concepts for marketing libraries 2. Strategic marketing 3.The library brand 4. Marketing and the library building 5. An introduction to marketing online 6. Marketing with social media 7. Marketing with new technologies 8. Marketing and people 9.Internal marketing 9. Library advocacy as marketing 10. Marketing Special Collections and archives.
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