Ricks, David A.
Big business blunders : mistakes in multinational marketing / David A. Ricks. - Homewood : Dow Jones-Irwin, 1983. - x, 158 p. : ill. ; 23 cm. - Irwin series in marketing .
Bibliography: p. 155-158.
0256028508 (pbk.)
82071900
Export marketing.
International business enterprises.
HF1009.5 / .R49 1983
650 / RIB
Big business blunders : mistakes in multinational marketing / David A. Ricks. - Homewood : Dow Jones-Irwin, 1983. - x, 158 p. : ill. ; 23 cm. - Irwin series in marketing .
Bibliography: p. 155-158.
0256028508 (pbk.)
82071900
Export marketing.
International business enterprises.
HF1009.5 / .R49 1983
650 / RIB