Big business blunders : mistakes in multinational marketing /
by Ricks, David A.
Material type:
BookSeries: Irwin series in marketing. Publisher: Homewood : Dow Jones-Irwin, 1983Description: x, 158 p. : ill. ; 23 cm.ISBN: 0256028508 (pbk.).Subject(s): Export marketing | International business enterprises
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Dhaka University Library General Stacks | Non Fiction | 650 RIB (Browse shelf) | Available | 305662 |
Bibliography: p. 155-158.
There are no comments for this item.