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Mcdonald, Malcolm

Market segmentation : a step by step approach to creating profitable market segments / Malcolm Mcdonald, Ian Dunbar - Houndmills ; London : Macmillan, 1993. - xi, 271p. : ill. ; 23 cm.

Includes index.

ISBN: 0333637232

LCCN: 89003999

Subjects--Topical Terms:
Market segmentation.

LC Class. No.: HF5415.127 / .W45 1987b

Dewey Class. No.: 658.802 / MCM

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