Market segmentation : a step by step approach to creating profitable market segments /
by Mcdonald, Malcolm; Dunbar, Ian; Marshall, Sir Colin.
Material type:
BookPublisher: Houndmills ; London : Macmillan, 1993Description: xi, 271p. : ill. ; 23 cm.ISBN: 0333637232.Subject(s): Market segmentation
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Includes index.
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