Hoecklin, Lisa Adent.
Managing cultural differences : strategies for competitive advantage / Lisa Hoecklin. - 6th - Wokingham, England ; Reading, Mass. : Addison-Wesley, c1995. - x, 581 p. : ill. ; 25cm. - EIU Series .
Includes bibliographical references and index.
1. The impact of cultural diversity on international business -- 2. Culture: what it is, what it is not and how it directs organizational behaviour -- 3. The strategic value of cultural differences -- 4. Advertising across cultures -- 5. Managing human resources across cultures -- 6. Managing alliances across cultures.
0201427702
94037013
International business enterprises--Management--Social aspects.
Competition, International--Social aspects--Case studies.
Intercultural communication--Case studies.
HD62.4 / .H64 1995
658.049 / KOO
Managing cultural differences : strategies for competitive advantage / Lisa Hoecklin. - 6th - Wokingham, England ; Reading, Mass. : Addison-Wesley, c1995. - x, 581 p. : ill. ; 25cm. - EIU Series .
Includes bibliographical references and index.
1. The impact of cultural diversity on international business -- 2. Culture: what it is, what it is not and how it directs organizational behaviour -- 3. The strategic value of cultural differences -- 4. Advertising across cultures -- 5. Managing human resources across cultures -- 6. Managing alliances across cultures.
0201427702
94037013
International business enterprises--Management--Social aspects.
Competition, International--Social aspects--Case studies.
Intercultural communication--Case studies.
HD62.4 / .H64 1995
658.049 / KOO