Managing cultural differences : strategies for competitive advantage /
by Hoecklin, Lisa Adent.
Material type:
BookSeries: EIU Series. Publisher: Wokingham, England ; Reading, Mass. : Addison-Wesley, c1995Edition: 6th.Description: x, 581 p. : ill. ; 25cm.ISBN: 0201427702.Subject(s): International business enterprises -- Management -- Social aspects | Competition, International -- Social aspects -- Case studies | Intercultural communication -- Case studies
Contents:
1. The impact of cultural diversity on international business -- 2. Culture: what it is, what it is not and how it directs organizational behaviour -- 3. The strategic value of cultural differences -- 4. Advertising across cultures -- 5. Managing human resources across cultures -- 6. Managing alliances across cultures.
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Includes bibliographical references and index.
1. The impact of cultural diversity on international business -- 2. Culture: what it is, what it is not and how it directs organizational behaviour -- 3. The strategic value of cultural differences -- 4. Advertising across cultures -- 5. Managing human resources across cultures -- 6. Managing alliances across cultures.
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