Moorthi, Y. L. R.
Brand Management : the Indian context / Y.L.R. Moorthi. - New Delhi : Distributors, UBS Publishers' Distributors, 2000. - xi, 171 p. ; 25 cm.
Includes bibliographical references and index.
8125907394
Library of Congress -- New Delhi Field Office Rs350.00
99949930
Brand name products--Management.--India
Health products--Marketing.--India
HD69.B7 / M66 2000
658 / MOB
Brand Management : the Indian context / Y.L.R. Moorthi. - New Delhi : Distributors, UBS Publishers' Distributors, 2000. - xi, 171 p. ; 25 cm.
Includes bibliographical references and index.
8125907394
Library of Congress -- New Delhi Field Office Rs350.00
99949930
Brand name products--Management.--India
Health products--Marketing.--India
HD69.B7 / M66 2000
658 / MOB