Brand Management : (Record no. 137667)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01076cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12083204 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161219110225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000506s2000 ii b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 99949930 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8125907394 |
| 025 ## - OVERSEAS ACQUISITION NUMBER | |
| Overseas acquisition number | I-E-99-949930; 580-13 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DLC) 99949930 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Library of Congress -- New Delhi Field Office |
| Terms of availability | Rs350.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhUL |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lcode |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | a-ii--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | M66 2000 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | MOB |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moorthi, Y. L. R. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand Management : |
| Remainder of title | the Indian context / |
| Statement of responsibility, etc. | Y.L.R. Moorthi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Distributors, UBS Publishers' Distributors, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 171 p. ; |
| Dimensions | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | IRS |
| Price amount | 275.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| Geographic subdivision | India |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Health products |
| Geographic subdivision | India |
| General subdivision | Marketing. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | origode |
| d | 3 |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-19 | 2016-12-19 | Dhaka University Library | 2010-08-04 | Books | 1 | Purchased | Non Fiction | General Stacks | 452046 | Dhaka University Library | 658 MOB | |||||
| 2016-12-19 | 2016-12-19 | Dhaka University Library | 2010-08-04 | Books | 2 | Purchased | Non Fiction | General Stacks | 452047 | Dhaka University Library | 658 MOB |