Problems in marketing /
Steven H. Star ... [et al.].
- 5th ed.
- New York : McGraw-Hill, c1977.
- xii, 851 p. : ill. ; 25 cm.
- McGraw-Hill series in marketing ; .
First-2d ed. by M. P. McNair and others. Includes index.
0070608350
77000488
Marketing--Case studies.
Marketing--Management--Case studies.
HF5415 / .P724 1977
658.8 / STP
First-2d ed. by M. P. McNair and others. Includes index.
0070608350
77000488
Marketing--Case studies.
Marketing--Management--Case studies.
HF5415 / .P724 1977
658.8 / STP