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Problems in marketing /

by Star, Steven H; McNair, Malcolm P. (Malcolm Perrine).
Material type: materialTypeLabelBookSeries: McGraw-Hill series in marketing.Publisher: New York : McGraw-Hill, c1977Edition: 5th ed.Description: xii, 851 p. : ill. ; 25 cm.ISBN: 0070608350.Subject(s): Marketing -- Case studies | Marketing -- Management -- Case studies
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First-2d ed. by M. P. McNair and others.

Includes index.

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Last Updated on September 15, 2019
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