Boyd, Harper W.
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - 3rd ed. - Homewood, Ill. : R. D. Irwin, 1972. - xii, 813 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256018383
76028885
Marketing research.
HF5415.2 / .B65 1977
658.83 / BOM
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - 3rd ed. - Homewood, Ill. : R. D. Irwin, 1972. - xii, 813 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256018383
76028885
Marketing research.
HF5415.2 / .B65 1977
658.83 / BOM