Cravens, David W.
Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. - Homewood, Ill. : R. D. Irwin, 1976. - xviii, 781 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256017999
75035090
Marketing--Decision making.
Marketing--Management.
Marketing.
HF5415.125 / .C7
658.8 / CRM
Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff. - Homewood, Ill. : R. D. Irwin, 1976. - xviii, 781 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256017999
75035090
Marketing--Decision making.
Marketing--Management.
Marketing.
HF5415.125 / .C7
658.8 / CRM