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Marketing decision making : (Record no. 140084)

000 -LEADER
fixed length control field 00951cam a2200289 i 4500
001 - CONTROL NUMBER
control field 3635545
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161221160416.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 760527s1976 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 75035090
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256017999
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhUL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.125
Item number .C7
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
Item number CRM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 10 - TITLE STATEMENT
Title Marketing decision making :
Remainder of title concepts and strategy /
Statement of responsibility, etc. David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Homewood, Ill. :
Name of publisher, distributor, etc. R. D. Irwin,
Date of publication, distribution, etc. 1976.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 781 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hills, Gerald E.
Relator term joint author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Woodruff, Robert B.
Relator term joint author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2016-12-212016-12-21Dhaka University Library 2016-12-21 Books  1PurchasedNon Fiction General StacksA217120Dhaka University Library658.8 CRM
Last Updated on September 15, 2019
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