Skinner, Richard N.
Integrated marketing : making marketing work in industrial and business-to-business companies / Richard N. Skinner. - London ; New York : McGraw-Hill, c1994. - xvi, 185 p. : ill. ; 23 cm. - The McGraw-Hill marketing for professionals series . - McGraw-Hill marketing for professionals .
Includes index.
0077077687 : £22.95
94005752
Industrial marketing--Management.
Sales management.
Marketing research.
HF5415.1263 / .S57 1994
658.8 / EAM
Integrated marketing : making marketing work in industrial and business-to-business companies / Richard N. Skinner. - London ; New York : McGraw-Hill, c1994. - xvi, 185 p. : ill. ; 23 cm. - The McGraw-Hill marketing for professionals series . - McGraw-Hill marketing for professionals .
Includes index.
0077077687 : £22.95
94005752
Industrial marketing--Management.
Sales management.
Marketing research.
HF5415.1263 / .S57 1994
658.8 / EAM