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Integrated marketing : (Record no. 140325)

000 -LEADER
fixed length control field	01091pam a2200301 a 4500
001 - CONTROL NUMBER
control field	4904847
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161221180054.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	940204s1994 enka 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	94005752
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0077077687 :
Terms of availability	£22.95
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	BD-DhUL
Modifying agency	DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.1263
Item number	.S57 1994
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Edition number	20
Item number	EAM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Skinner, Richard N.
245 10 - TITLE STATEMENT
Title	Integrated marketing :
Remainder of title	making marketing work in industrial and business-to-business companies /
Statement of responsibility, etc.	Richard N. Skinner.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	London ;
--	New York :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	c1994.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 185 p. :
Other physical details	ill. ;
Dimensions	23 cm.
490 1# - SERIES STATEMENT
Series statement	The McGraw-Hill marketing for professionals series
500 ## - GENERAL NOTE
General note	Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Industrial marketing
General subdivision	Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Sales management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing research.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	McGraw-Hill marketing for professionals
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ocip
f	19
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Date acquired	Koha item type	Collection code	Barcode	Shelving location	Current Location	Full call number
2016-12-21	2016-12-21	Dhaka University Library	2016-12-21	Books	Non Fiction	370566	General Stacks	Dhaka University Library	658.8 EAM
2016-12-21	2016-12-21	Dhaka University Library	2016-12-21	Books	Non Fiction	370565	General Stacks	Dhaka University Library	658.8 EAM
2016-12-21	2016-12-21	Dhaka University Library	2016-12-21	Books	Non Fiction	370567	General Stacks	Dhaka University Library	658.8 EAM

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Integrated marketing : (Record no. 140325)