Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple and Leonard J. Parsons. - 5th ed. - New York : Wiley, c1990. - xiii, 958 p. : ill. ; 24 cm.
Includes bibliographical references.
0471601659
89022676
Marketing--Management.
Marketing--Management--Case studies.
658.8 / DAM
Marketing management : strategy and cases / Douglas J. Dalrymple and Leonard J. Parsons. - 5th ed. - New York : Wiley, c1990. - xiii, 958 p. : ill. ; 24 cm.
Includes bibliographical references.
0471601659
89022676
Marketing--Management.
Marketing--Management--Case studies.
658.8 / DAM