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Dalrymple, Douglas J.

Marketing management : strategy and cases / Douglas J. Dalrymple and Leonard J. Parsons. - 5th ed. - New York : Wiley, c1990. - xiii, 958 p. : ill. ; 24 cm.

Includes bibliographical references.

0471601659

89022676


Marketing--Management.
Marketing--Management--Case studies.

658.8 / DAM
Last Updated on September 15, 2019
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