Dhaka University Library Online catalog

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Bernhardt, Kenneth L. 1944-

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - Dallas : Business Publications, 1978. - xv, 570 p. : ill. ; 24 cm.

Includes index.

ISBN: 0256020817

LCCN: 77090479

Subjects--Topical Terms:
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.

LC Class. No.: HF5415.13 / .B448

Dewey Class. No.: 658.8 / BEC

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