Cases in marketing management / (Record no. 140399)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00851cam a2200265 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1778089 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161221184338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 780519s1978 txua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 77090479 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256020817 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhUL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .B448 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BEC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bernhardt, Kenneth L. |
| Dates associated with a name | 1944- |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in marketing management / |
| Statement of responsibility, etc. | Kenneth L. Bernhardt, Thomas C. Kinnear. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Dallas : |
| Name of publisher, distributor, etc. | Business Publications, |
| Date of publication, distribution, etc. | 1978. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 570 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Decision making |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C. |
| Dates associated with a name | 1943- |
| Relator term | joint author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | opcn |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-21 | 2016-12-21 | Dhaka University Library | 2016-12-21 | Books | 2 | Purchased | Non Fiction | General Stacks | A233805 | Dhaka University Library | 658.8 BEC | |||||
| 2016-12-21 | 2016-12-21 | Dhaka University Library | 2016-12-21 | Books | 3 | Purchased | Non Fiction | General Stacks | A233806 | Dhaka University Library | 658.8 BEC | |||||
| 2016-12-21 | 2016-12-21 | Dhaka University Library | 2016-12-21 | Books | 6 | Purchased | Non Fiction | General Stacks | A233809 | Dhaka University Library | 658.8 BEC | |||||
| 2016-12-21 | 2016-12-21 | Dhaka University Library | 2016-12-21 | Books | 5 | Purchased | Non Fiction | General Stacks | A233808 | Dhaka University Library | 658.8 BEC | |||||
| 2016-12-21 | 2016-12-21 | Dhaka University Library | 2016-12-21 | Books | 4 | Purchased | Non Fiction | General Stacks | A233807 | Dhaka University Library | 658.8 BEC |