Bernhardt, Kenneth L. 1944-
Cases in marketing management / Kenneth L. Bernhardt and Thomas C. Kinnear. - 3rd ed. - Plano, Tex. : Business, 1985. - xiii, 705 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256030553
84070994
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
658.8 / BEC
Cases in marketing management / Kenneth L. Bernhardt and Thomas C. Kinnear. - 3rd ed. - Plano, Tex. : Business, 1985. - xiii, 705 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0256030553
84070994
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
658.8 / BEC