Dhaka University Library Online catalog

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Advertising : its role in modern marketing / Dean M. Krugman ... [et al.]. - 8th ed. - Fort Worth : Dryden Press, c1994. - xxv, 617 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing .

Includes bibliographical references and index.

ISBN: 0030767520

LCCN: 92083855

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .D78 1994

Dewey Class. No.: 659.8 / BEM

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