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Advertising : its role in modern marketing /

by Krugman, Dean M.
Material type: materialTypeLabelBookSeries: The Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press, c1994Edition: 8th ed.Description: xxv, 617 p. : ill. (some col.) ; 29 cm.ISBN: 0030767520.Subject(s): Advertising
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Non Fiction 659.8 BEM (Browse shelf) Available 45738

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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