Advertising : its role in modern marketing /
by Krugman, Dean M.
Material type: BookSeries: The Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press, c1994Edition: 8th ed.Description: xxv, 617 p. : ill. (some col.) ; 29 cm.ISBN: 0030767520.Subject(s): AdvertisingItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books | Dhaka University Library General Stacks | Non Fiction | 659.8 BEM (Browse shelf) | Available | 45738 |
Includes bibliographical references and index.
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