Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml...[et. al.]. - 5th ed. - New Delhi : McGraw-Hill, 2011. - xxviii, 708 p. : ill. ; 28 cm.
includes index.
9780070700994 0070700990
Marketing.
658.8 / ZES
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml...[et. al.]. - 5th ed. - New Delhi : McGraw-Hill, 2011. - xxviii, 708 p. : ill. ; 28 cm.
includes index.
9780070700994 0070700990
Marketing.
658.8 / ZES