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Perreault, William D.

Basic marketing : a global-managerial approach / William D. Perreault, Jr. and E. Jerome McCarthy. - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - xli, 793 [22] p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.


Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

0072525231 9780072947038


Marketing--Management.

658.8 / PEB
Last Updated on September 15, 2019
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