Brand power /
edited by Paul Stobart.
- Washington Square, N.Y. : New York University Press, c1994.
- xvi, 255 p., [24] p. of plates : ill. (some col.) ; 25 cm.
0814779654
Advertising--Brand name products.
Branding (Marketing)
658.827 / BRA
0814779654
Advertising--Brand name products.
Branding (Marketing)
658.827 / BRA