Brand power / (Record no. 140742)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625cam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 652925 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161222135956.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940713s1994 nyuaf 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0814779654 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | BRA |
| 245 00 - TITLE STATEMENT | |
| Title | Brand power / |
| Statement of responsibility, etc. | edited by Paul Stobart. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Washington Square, N.Y. : |
| Name of publisher, distributor, etc. | New York University Press, |
| Date of publication, distribution, etc. | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 255 p., [24] p. of plates : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Brand name products. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stobart, Paul. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 1998-08-06 | Books | 5 | Purchased | Non Fiction | General Stacks | 371961 | Dhaka University Library | 658.827 BRA | |||||
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 1998-08-06 | Books | 4 | Purchased | Non Fiction | General Stacks | 371960 | Dhaka University Library | 658.827 BRA | |||||
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 1998-08-06 | Books | 3 | Purchased | Non Fiction | General Stacks | 371959 | Dhaka University Library | 658.827 BRA |