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Nash, Edward L.

Direct marketing : strategy, planning, execution / Edward L. Nash. - 3rd ed. - New York : McGraw-Hill, c1995. - xxvi, 477 p. : ill. ; 24 cm.

Includes index.

ISBN: 0070460329 : $44.95

LCCN: 94021282

Subjects--Topical Terms:
Direct marketing.

LC Class. No.: HF5415.126 / .N37 1995

Dewey Class. No.: 658.8 / NAD

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