Dibb, Sally.
The market segmentation : workbook target marketing for marketing managers / Sally Dibb and Lyndon Simkin. - London : Routledge, 1996. - xx, 214p. : ill. ; 24 cm.
Includes bibliographical references and index.
0415118921
Marketing
658.802 / DIM
The market segmentation : workbook target marketing for marketing managers / Sally Dibb and Lyndon Simkin. - London : Routledge, 1996. - xx, 214p. : ill. ; 24 cm.
Includes bibliographical references and index.
0415118921
Marketing
658.802 / DIM