The market segmentation : workbook target marketing for marketing managers /
by Dibb, Sally; Simkin, Lyndon.
Material type:
BookPublisher: London : Routledge, 1996Description: xx, 214p. : ill. ; 24 cm.ISBN: 0415118921.Subject(s): Marketing
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Dhaka University Library General Stacks | Non Fiction | 658.802 DIM (Browse shelf) | Available | 370743 | ||
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Dhaka University Library General Stacks | Non Fiction | 658.802 DIM (Browse shelf) | 2 | Available | 370731 |
Includes bibliographical references and index.
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