Haley, Russell I.
Developing effective communications strategy : a benefit segmentation approach / Russell I. Haley. - New York : Wiley, 1985. - xii, 510 p. : ill. ; 23 cm. - Ronald series on marketing management, 0275-875X .
Includes bibliographical references and indexes.
0471812625
84026983
Communication in marketing.
Market segmentation.
658.802 / HAD
Developing effective communications strategy : a benefit segmentation approach / Russell I. Haley. - New York : Wiley, 1985. - xii, 510 p. : ill. ; 23 cm. - Ronald series on marketing management, 0275-875X .
Includes bibliographical references and indexes.
0471812625
84026983
Communication in marketing.
Market segmentation.
658.802 / HAD