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Haley, Russell I.

Developing effective communications strategy : a benefit segmentation approach / Russell I. Haley. - New York : Wiley, 1985. - xii, 510 p. : ill. ; 23 cm. - Ronald series on marketing management, 0275-875X .

Includes bibliographical references and indexes.

0471812625

84026983


Communication in marketing.
Market segmentation.

658.802 / HAD
Last Updated on September 15, 2019
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