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Developing effective communications strategy : (Record no. 140777)

000 -LEADER
fixed length control field	00779pam a2200241 a 4500
001 - CONTROL NUMBER
control field	4260829
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161222142758.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	841120s1985 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	84026983
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0471812625
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
--	BD-DhUL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	HAD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Haley, Russell I.
245 10 - TITLE STATEMENT
Title	Developing effective communications strategy :
Remainder of title	a benefit segmentation approach /
Statement of responsibility, etc.	Russell I. Haley.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Wiley,
Date of publication, distribution, etc.	1985.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 510 p. :
Other physical details	ill. ;
Dimensions	23 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Ronald series on marketing management,
International Standard Serial Number	0275-875X
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Market segmentation.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Date acquired	Koha item type	Copy number	Source of acquisition	Collection code	Shelving location	Barcode	Current Location	Full call number
2016-12-22	2016-12-22	Dhaka University Library	2016-12-22	Books	2	Purchased	Non Fiction	General Stacks	300097	Dhaka University Library	658.802 HAD
2016-12-22	2016-12-22	Dhaka University Library	2016-12-22	Books	4	Purchased	Non Fiction	General Stacks	3000099	Dhaka University Library	658.802 HAD
2016-12-22	2016-12-22	Dhaka University Library	2016-12-22	Books	1	Purchased	Non Fiction	General Stacks	300096	Dhaka University Library	658.802 HAD
2016-12-22	2016-12-22	Dhaka University Library	2016-12-22	Books	3	Purchased	Non Fiction	General Stacks	300098	Dhaka University Library	658.802 HAD
2016-12-22	2016-12-22	Dhaka University Library	2016-12-22	Books	5	Purchased	Non Fiction	General Stacks	300100	Dhaka University Library	658.802 HAD
2016-12-22	2016-12-22	Dhaka University Library	2016-12-22	Books			Non Fiction	General Stacks	321525	Dhaka University Library	658.802 HAD

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Developing effective communications strategy : (Record no. 140777)